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Our Website Design Services - Effective Web Design

Many people think of web design simply as a combination of graphic arts and programming - pictures and code.

We like to think of web design as a means to create powerful sales and marketing tools to generate business and make you money 24 hours a day. The term "website design" is just too limited for what a website is meant to do.

Graphics and state of the art programming are wonderful and may be necessary for your business, but they do nothing for you if your website is not accomplishing its purpose: driving online and offline sales, building your brand, and making you money.

That's why we are focused on a top down approach to "web design," and everything we do is focused on generating a positive return on investment (ROI).


Your Online Strategy - Asking the Tough Questions

A website is a business and marketing tool. Therefore, it is foolish to create a website without first understanding your business and your market. We ask the tough questions and research the answers most web designers can't or don't want to because we understand business and marketing and what it takes for you to be truly successful on the web.

  • What is the climate of your marketplace, and where does your business fit in? Are you a niche player, a loss leader, or somewhere in between?
  • Who is your target customer? What are they like? What do they want? What motivates them? How do they like to buy, to do business? Where in the sales process are they when they find you? Do they find you?
  • Who is your competition and what sets your business apart from all the other offerings out there? What is your unique value proposition, your offer that can't "be refused?" Can you effectively communicate that, or do you need some marketing help?
  • Are you currently making a profit from your website? Do you know how much? Can you track your sales? Can you forecast your business (or margins), so you know much website you can really afford before you start building it and how much you should invest in online customer acquisition?
  • How will you support your website internally?
Yes, there is more to website "design" than meets the eye. If you are serious about creating a powerful sales and marketing tool that drives business and makes you money, we'd like to talk to you.


An Overview of Our Web Design Services

Here is a small sample of our business-building online services:

  • Business consulting, market and competitive analysis, and Internet market planning
  • Strategic website design that focuses on customer acquisition, including graphics and programming (or we can work with your existing designers and programmers)
  • Strategic re-design to optimize conversion rate (turning visitors into customers)
  • Complete e-Commerce strategies and solutions - shopping carts, payment gateways, online merchant accounts
  • Complete Internet marketing solutions - SEO, PPC, web analytics
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