AccuraCast SEO Weekly
Weekly search engine optimisation articles from London, UK. News, handy tips and ideas for successful search engine marketing, in layman's terms.

AccuraCast
  • Micro-Blogging Made Easy
    Introduction to micro-blogging with Twitter and TwitBin. Instructions on installing and using TwitBin to update Twitter and read Friends' updates directly on Firefox without visiting the Twitter website.

  • Google PageRank Demystified
    Demystifying the green bar on the Google Toolbar. Learn what PageRank is, what are good links and how PageRank influences your search engine placement.

  • Using RSS Feeds
    Introductory guide to using RSS. Adding XML or RSS feeds to your personalized Google page, adding live bookmarks and syndicated content.

  • Search Engine Indexing For Deep Web Pages
    This article discusses why some pages are not indexed by Google and provides tips on how to help search engines index deep pages in a website.

  • The Google Sandbox Theory
    Explanation of Google's filter for new websites and new inbound links. Tips on how to avoid the Google sandbox or minimize its effect.

  • What Is RSS?
    Learn about the uses and implementation of RSS. Step by step guide, with illustrations, to view an RSS feed on the Google homepage.

  • Online Marketing For Start Ups
    Starting a new business? Need to promote a site on an extremely tight budget? This article aims to provide small / start up companies an easy to implement guide to marketing online.

  • Google Algorithm's Top Ranking Factors
    Discussion of the 10 most important factors considered to influence Google rankings, as voted on by 37 SEO professionals.

  • Important Formulae For PPC Advertising
    Quick guide to calculating important metrics for all online advertising campaigns on Google AdWords, Yahoo! Search Marketing and MSN adCenter. Ensure maximum ROI for your campaigns.

  • Search Friendly Web Addresses (URL)
    Create search-friendly URLs to ensure that spiders index all your pages. Troubleshoot canonicalization issues. Learn about using keywords in directory titles and other tips.